Published with written consent. Facts verifiable from public records.

Case studies

A short and honest selection of engagements we’ve been consented to publish. Every claim links back to a public record — IP Australia, ASIC, ATO rulings, court judgments — so you can verify it yourself.

MyMoney Pty Ltd· 1999–present

Establishing, defending and internationalising the MyMoney trademark

A twenty-year engagement with MyMoney Pty Ltd spanning trademark registration (classes 35 and 36), two successful oppositions against conflicting marks, and a commercial coexistence settlement with an international applicant — all on the public IP Australia register.

trademarkscommercialisationmanagement3 public references
MyMoney Pty Ltd· 2015–2015

Defending a Class 36 trademark against a Fortune-500 multinational

In 2015 a Fortune-500 global corporate filed a removal-for-non-use application against our long-term client's Class 36 Australian trademark INVESTOR VIEW (TM 812479). We coordinated the opposition-to-removal within the statutory timeframes. The applicant withdrew; the mark was retained, renewed and later commercialised through further assignments.

Trademark LawTrademark RegistrationCommercialisationStrategic Advisory2 public references
MyMoney Pty Ltd· 2018–2020

Defeating all three opposition grounds — Qoney (TM 1870584) cleared to register

In 2018 a Fortune-500 global corporate opposed our long-term client's Qoney trademark (TM 1870584, classes 9, 35, 36 and 42). The opponent pursued three grounds — sections 42(b), 44 and 60 of the Trade Marks Act 1995 (Cth), including the reputation ground. The Trade Marks Office decided the matter on the written record and found for our client on every ground. The registration proceeded.

Trademark LawTrademark RegistrationStrategic AdvisoryCommercialisation2 public references